Promotional licensing

Promotional licenses aim to actively support the sale of another product, for instance a food product or a retailbrand.

This can be done by showing the character on the packaging of the product, or by initiating a savings program in which the consumer can eventually obtain a product based on the character.

Kikker ( Frog ) merchandising showcase
Some years ago Rights at Work initiated one of the biggest promotional licensing programs for the character Kikker ( Frog ) in the Dutch supermarket chain of Albert Heijn. Customers were enthousiastic about the Kikker ( Frog ) promotional savings program for a wide range of products, such as pluche dolls, small backpacks, boardgames, skirts etc. This promotional program was subsequently followed by using the characters of Kikker & Vriendjes ( Frog & Friends ) for many years as an promotional incentive for the peanut butter and chocolat paste brand of Albert Heijn.

As a result a customer base of over 50.000 visited the promotional www.kikkerenvriendjes.nl website in a very short period.