Regular product licensing programs

Regular product licensing programs focuse on the manufactoring of children's merchandise, like games, toys, puzzles, dolls, books, etc.

In a regular product licensing program a license is granted to the manufactorer for one of these product ranges. The latter will design their products with the characters licensed and subsequently market and distribute these products in their regular distribution channel.

Kikker & Vriendjes ( Frog & Friends )
In recent years an extensive product licensing program was developed for Kikker & Vriendjes ( Frog & Friends ) with many succesful product introductions showing the characters on products such as for Halfords (cycling accesoires for kids), Keltum (children's cutlery and tableware), Interstat (stationary products), Leopold (book publishing), Jumbo (puzzles and boardgames) and many others.